
Intentionally created with you in mind.
KEM is a personal care brand with a simple aim: when it comes to products, we want to be your go-to brand for personal care products that are effective and highly functional.
KEM thrives on functionality, inclusivity, and individuality creating a world where you can grow to be a bit better everyday.
We are committed to offering:
✓ Science-backed, innovative, premium formulations
✓ Inclusively-designed, long-wearing makeup.
✓ Plant-powered skincare

A Bit Better Every Day
Growth is a process, not an endpoint. So we encourage ourselves to be a bit better, everyday.
Things change, skin changes, and looks fade. KEM recognises that we all have different needs, so KEM creates products that are filled with the best of what you need.
When it comes to skincare:
We believe in skincare that works, hard. We don’t offer one (or two) ingredient products, because who wants multiple single ingredient products, when you can have it all in fewer products that do more?
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We believe in innovative formulations that offer a symbiotic blend of greatingredients and intentional formulations that tackle your skincare concerns head on. Or face first.
When it comes to makeup:
We think that it should enhance the best of you. That’s why our formulas, shade range and product-wear are enviably good. Makeup should give you what you want, how you want it.
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Our buildable and premium formulas allow you to be able to wear it in a way that suits you, personally. Because makeup is personal.

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Our Values
We pledge to serve you in the best way we can through our brand, mission & products, so we can all be a bit better, every day. Our 'why' is rooted in these three cornerstones:
We create reliable and effective formulas that upgrade your beauty routines daily. KEM was designed to be the missing & integral piece in your routines. We use quality ingredients for our products and commit to improving formulas routinely.
To us, self care extends past personal care routines. Self care is committing to being a bit better every day. Honouring the skin you’re in, taking care of self, and feeling great whilst doing so. Perfect doesn't exist, real does: so we share a realistic approach to beauty and self care.
Community is at the heart of our brand. We want to create safe spaces where everyone can belong and show up as they are. We pledge to work with diverse initiatives that fight for equality and a better quality of life for those that have been overlooked in society.