Own a Slice of KEM: We’re Crowdfunding with Crowdcube

Beauty made smarter. Now, Kemmunity‑owned.

Over the past seven years, what began as a handful of lip glosses and highlighters has grown - through grit, science, and an ever‑supportive Kemmunity - into KEM: a next‑generation beauty brand where beauty meets biotech and science meets self‑care. Today, we’re opening the door for you to go beyond the bathroom shelf and step inside the brand itself.

We’re crowdfunding with Crowdcube, and you’ll soon be able to invest and become a co‑owner of KEM.

Why we pressed pause and what we built

As announced, since May 2025, you’ve seen less of us publicly. That was intentiona as we gear up for KEM 3.0: A stride towards next level growth and positioning. Behind the scenes, we’ve been rebuilding our foundations so we can scale with excellence: strengthening our infrastructure, tightening operations, refining our processes, fortifying our supply chain, and securing private investment. This pause has let us really put our heads down and be able to:

• Make plans to expand and streamline our lab capabilities so we can formulate and produce at higher volumes without compromising quality.

• Improve third party quality assurance and compliance, introducing tighter testing, batch control, and traceability.

• Optimise fulfilment, inventory planning, and Customer experience workflows for faster, more reliable delivery (including next day delivery!)

• Lock in stronger domestic and international supplier relationships and packaging partners to reduce lead times and improve consistency across our supply chain.

• Map the next phase of product and ingredient innovation and tech—so launches land on time and perform as promised.

• Explore funding and investment opportunities for the next chapter of KEM.

That groundwork is done. Now, we’re inviting you into the next chapter.

Who we are (and what makes KEM different)

KEM is where beauty meets biotech and science meets self‑care. We create high‑performance, clinically considered, hydration‑first formulas that deliver real results - especially for barrier‑sensitive skin. Our mission is simple: to strip away the noise and serve real skin needs with smarter, inclusive products that work across all tones, types, and genders.

Powered by biotech‑inspired actives and nano‑scale delivery systems (think encapsulated retinoids, liposomes, and peptides), our formulas are designed to improve absorption, reduce irritation, and increase stability - so you see more from every drop. As we grow, we’re pairing formulations with intelligent tools like dermatologist‑approved AI skin quizzes, diagnostic tech, and personalised routines to help you get the most from your products.

KEM is beauty made smarter - powered by science, always grounded in care.

Why we’re fundraising

We’ve grown organically over the years, generating over £1.2 million in revenue without outside investment and built an ever‑growing, community‑led brand featured by titles like VOGUE, Metro, Grazia, and Marie Claire. To serve you better and scale globally, we’re raising investment through equity crowdfunding on Crowdcube. Your investment helps us:

• Accelerate product and ingredient innovation: Build out a pipeline of science‑led skincare and makeup that solves real skin problems, faster.

• Upgrade manufacturing: Increase lab capacity and production efficiency to keep bestsellers in stock and launches on track.

• Expand globally: Grow across the UK, USA, Europe and beyond with localised storytelling and smarter, data‑driven marketing.

• Power personalisation: Roll out AI‑guided diagnostics and shopping experiences that remove the guesswork from skincare.

What “own a slice of KEM” actually means

When you invest via Crowdcube, you’re buying shares (a small piece of ownership) in KEM. In plain English:

• You become a shareholder (a co‑owner) of the company.

• If KEM grows in value, the value of your shares may grow too. If we don’t, they may not, as with all investments - your capital is at risk.

• You’ll be part of our investor community with access to updates and exclusive perks (think limited editions, VIP experiences, and investor‑only rewards). Specific rights depend on the share terms set out on our Crowdcube page.

It’s not a donation and not a product pre‑order—it’s equity. You’re backing a science‑led, community‑owned beauty brand for the long term.

How Crowdcube works (and how to get ready)

We’re scheduled to go live on Monday, 25 August 2025. Crowdcube requires a quick identity check, which can take up to 48 hours, so set up your account now so you’re ready when the campaign opens.

Get ready in three steps:

1. Join our email mailing list to be the first to know all crucial updates such as when we go live.

2. Create a Crowdcube account and complete verification (ID check may take up to 48 hours).

3. Pre‑register for early access so you’re first in line when the campaign opens.

4. Invest when we go live on Monday, 25 August 2025—choose an amount that suits you and confirm your investment.

Why now

The beauty industry is shifting and we’re not trying to keep up, we're aiming to lead. We’re leading with science, credibility, and community. From our own lab to our hydration‑first formulas and nano‑delivery systems, from AI‑guided routines to inclusive shade ranges, KEM is built to deliver visible results and long‑term skin health. This raise lets us scale what works, faster.

If you’re new to investing, discovering beauty brand crowdfunding for the first time, or a seasoned backer seeking beauty startup investment opportunities, this is your chance to invest in a beauty brand you already love - one that’s proudly community‑driven and backed by science. Together, we can grow a community‑owned beauty brand that sets a new standard for science‑led skincare.

Join the inner circle

When you invest, you’re not just supporting a launch. You’re shaping the future of KEM—how we build, how we serve, and how we scale globally- your backing helps us to grow into the brand you want and bring smarter beauty to more people.

Ready to own a piece of KEM?

Sign up to our mailing list here

Legal note: As with all investments, your capital is at risk, and investments may be illiquid. Eligibility, investor protections, and share terms will be outlined on our Crowdcube page. This is not investment advice.